Now26-10-15 ~ 26-10-18

Sunchang Jangryu Festival

Name: Sunchang Jangryu Festival (순창장류축제)
Start: 2026-10-15
End: 2026-10-18
Location: Sunchang Gochujang Village and Sunchang Fermentation Theme Park

🌐 순창장류축제

📍 55, Jangnyu-ro, Sunchang-eup, Sunchang-gun, Jeonbuk-do

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Introduction

The Sunchang Jangryu Festival celebrates Korea’s traditional fermented foods in Sunchang, a town best known for gochujang and doenjang. The festival returns for its 21st edition from October 15 to 18, 2026, under the theme “A World of Flavors, Captured in Sunchang.” The main venues are Sunchang Gochujang Village and Sunchang Fermentation Theme Park. Visitors can enjoy a wide range of hands-on activities, performances, exhibitions, and food, with a focus on traditional fermented sauces and Korean cuisine. Signature programs include Global Gochujang Making, where Korean and international visitors make gochujang together, and the Royal Gochujang Tribute Procession, which reenacts the Joseon-era tradition of presenting Sunchang gochujang to the king. Other highlights include the Global Jang Culture School and opportunities to make kimchi, makgeolli (unrefined rice wine), and meju (fermented soybean blocks). Visitors can also explore Sunchang Fermentation Village 1997, play the augmented reality (AR) mission game Find King Jangchu, and stop by the Sauce Lounge to discover more about Sunchang’s fermented food culture.

Telephone

+82-63-650-1624 (Sunchang Fermented Food Festival Committee)

Homepage

jangfestival.co.kr/

🗺 Location

55, Jangnyu-ro, Sunchang-eup, Sunchang-gun, Jeonbuk-do

✏ Details

Introduction

Experience the most iconic spicy flavor of Korean cuisine, gochujang (red chili paste). This festival takes place in Sunchang, the renowned home of gochujang. Visitors can try spicy and savory dishes made with Sunchang gochujang, partake in programs such as making red chili paste, and check out the festival’s performances, exhibitions, and shops. The biggest attraction is the “Sunchang gochujang offering procession to the King.” It is an reenactment based on the records of King Taejo's (born Yi Seong-gye), founder of the Joseon dynasty, love for the taste of Sunchang gochujang. During the event, a music procession and porters with a wagon loaded with crocks of chili paste perform a march around the village. Visitors can also check out the new Fermentation Theme Park, where they can learn the scientific principles of food through microbial experiments.

◎ Tip
Tteokbokki is a must-eat Korean street food. Don’t miss the “Sunchang Tteokbokki Town,” where you can try a variety of tteokbokki dishes made using Sunchang’s fermented sauces.

Programs

- Sunchang Gochujang (red chili paste) Making Experience
- Sunchang Tteokbokki Town
- Sunchang Gochujang Offering Procession to the King
- Grilled Meat with Fermented Sauce Experience