Sunchang Fermented Food Festival

Experience the most iconic spicy flavor of Korean cuisine, gochujang (red chili paste). This festival takes place in Sunchang, the renowned home of gochujang. Visitors can try spicy and savory dishes made with Sunchang gochujang, partake in programs such as making red chili paste, and check out the festival’s performances, exhibitions, and shops. The biggest attraction of the festival is the “Sunchang gochujang offering procession to the King.” Based on the story that King Taejo (born Yi Seong-gye), founder of the Joseon Dynasty, fell in love with the taste of Sunchang gochujang, a music procession and porters with a wagon loaded with crocks of chili paste perform a march around the village. Visitors can also check out the new Fermentation Theme Park, where they can learn the scientific principles of food through microbial experiments.

◎ Tip
Tteokbokki is a must-eat Korean street food. Don’t miss the “Sunchang Tteokbokki Town,” where you can try a variety of tteokbokki dishes made using Sunchang’s fermented sauces.