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Introduction

The Pyounghwa Fashion Town market in Dongdaemun has been selling fashion clothing and accessories for over 50 years ever since the end of the Korean War. It was here that in 1953 North Korean refugees started selling clothes made from US army uniforms. Their market was then named Pyounghwa, which means peace, in the hope that no other wars would be fought on Korean soil. The Pyounghwa Fashion Town was therefore the beginning of the 30,000 stores that now make up Dongdaemun Fashion Town, which is seen as one of the global centers of the fashion industry.



Spread over a large area, this historical fashion market is divided into several districts, the ‘Gu Pyounghwa Fashion Town’ is the oldest, and there is also the ‘Shin Pyounghwa Fashion Town’, ‘Dong Pyounghwa Fashion Town’, and ‘Cheong Pyounghwa Fashion Town’.
Telephone
Homepage
http://pyounghwa.com/eng
(Korean, English, Chinese, Japanese)

🗺 Location

274, Cheonggyecheon-ro, Jung-gu, Seoul

🔎 Information

Inquiries
• 1330 Travel Hotline: +82-2-1330
(Korean, English, Japanese, Chinese)
• For more info: +82-2-2265-3531~3
Opening Day
18:00 (Saturday)-22:00 (Sunday)
Business Hours
22:00-18:00 (the following day)
Closed
Saturday 18:00-Sunday 22:00
Sale Items
Clothing
Scale
2,070 stores