Pohang Sunrise Noodle Festival

The Pohang Sunrise Noodle Festival is a grand culinary festival held at Ara Plaza in Guryongpo on the Homi Peninsula. The festival’s name intuitively captures the symbolic significance of the Homi Peninsula—where the sun rises first in South Korea. Visitors can sample everything from Pohang’s best noodle restaurants to representative noodles from across the country, global noodles, and recipes by star chefs—all in one place. The festival also offers plenty of entertainment for all ages, including a music festival, cooking competitions, and retro experiences. Equipped with an eco-friendly system featuring smart QR ordering and reusable containers, the festival offers a unique culinary journey exclusive to Pohang—where the flavors and excitement are first awakened amidst the vibrant energy of the East Sea.