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Introduction

Held in Geumsan, Chungcheongnam-do, long known as the home of ginseng with a history spanning more than 1,500 years, the Geumsan World K-Insam Festival invites visitors of all ages to experience ginseng in every form. The festival features hands-on programs such as ginseng digging, red ginseng facial mask treatments, red ginseng foot baths, traditional ginseng culture experiences, and the International Ginseng Trade Fair, along with opportunities to shop for ginseng products at reasonable prices. Across the festival grounds, visitors can also enjoy healthy dishes made with ginseng and medicinal herbs. Held annually since 1981, the festival has become one of Korea’s leading industry-based festivals. It has been named one of Korea’s Top Cultural Tourism Festivals by the Ministry of Culture, Sports and Tourism 10 times and was selected as an Asian Specialty Festival by IFEA World in 2024. Today, the Geumsan World K-Insam Festival continues to grow as a global festival enjoyed by visitors from Korea and beyond.
Telephone
+82-41-750-2316 (Geumsan-gun)
Homepage
www.insamfestival.co.kr

🗺 Location

30, Insamgwangjang-ro, Geumsan-eup, Geumsan-gun, Chungcheongnam-do

✏ Details

Introduction

The Geumsan World K-Insam Festival is a well-being event that promotes the excellence of ginseng, an herb that strengthens the immune system against cancer and other diseases. Visitors can take part in health-related programs, including the red ginseng foot bath, Korean medicine therapy, and traditional massage at the Health Experience Hall. Visitors can also try foods made with ginseng and check out the various shapes that the medicinal plant comes in and its uses, including makgeolli (unrefined rice wine) and fries. There are booths for a wide variety of activities, such as ginseng harvesting and ginseng art, as well as performances that introduce Geumsan’s culture and traditions. Geumsan ginseng can also be purchased at a cheaper price at the festival’s market, and its goods can be received directly from within the county.

◎ Geumsan Ginseng
Geumsan Insam Herbal Medicine Market deals with 80% of Korea’s total ginseng production.

Programs

Ginseng pack massage experience, ginseng harvest experience, ginseng art experience, international insam trade fair, etc.

🔎 Information

Start Date
End Date
Location
Geumsan World Insam Expo Square
Admission / Participation Fees
Free (fees vary by programs)
Programs
Ginseng Digging, Red Ginseng Foot Baths, Ginseng King Contest, Insamjejeon (Ginseng Harvest Ritual)
Show Time
10:00 ~ 21:00
Sponsor
Geumsan-gun
Sponsor Contact
+82-41-750-2316
Organizer
Geumsan Culture, Tourism and Festival Foundation