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Introduction

Located inside the Korea Tourism Organization Seoul Center, HiKR Ground is a Korean tourism publicity center where visitors can experience K-pop and view media art at the same time. The name "HiKR Ground" embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. On the first floor, there is a space to enjoy various media arts through the large media screen HiKR Wall, where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos submitted by global hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a  mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.

🗺 Location

40 Cheonggyecheon-ro, Jung-gu, Seoul

🔎 Information

Inquiries
+82-2-729-9497
Parking Facility
Available (2,000 won for 30 minutes, 1,000 won for every 10 minutes thereafter (max. 30,000 won per day))
Closed
Monday
Admission / Participation Fees
Free (Separate fees may apply)
Opening Hours
[F1, F5 : Midea Wall, Hiker Lounge]
- 10:00~20:00(Last entry 19:40)
[F5 Tourist Information Center]
- 10:00~19:00
[F2~F4 exhibition hall]
- 화~일요일 10:00~20:00(Last entry 19:40)

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