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Introduction

At Korea Tourism Organization Seoul Center, ''HiKR Ground'' is a Korean tourism publicity center where visitors can experience K-Pop and view media art at the same time.
The name ''HiKR Ground'' embodies the meaning that Korea (KR) will greet ("Hi") global tourists and become a playground. 
Notably, it provides Korean tourism content in multiple ways for the younger generation to enjoy. 
On the first floor, there is a space to enjoy various media arts through the large media "HiKR Wall", where visitors can see "Landscape of the New City" by media artist Lee Lee-nam, and Korean tourism videos publicly submitted by global Hallyu fans. On the second floor, visitors can make their own K-pop music videos using the XR Live Studio. At the window facing the restored Cheonggyecheon Stream, there is a  mesmerizing artwork called ''North Wall'' by installation artist Suh Do-ho. On the third and fourth floors, visitors can get immersed in Korean local tourism through various arts, experiences, and exhibitions.
Telephone

🗺 Location

40, Cheonggyecheon-ro, Jung-gu, Seoul

🔎 Information

Inquiries
• 1330 Travel Hotline: +82-2-1330
(Korean, English, Japanese, Chinese)
• For more info: +82-2-729-9497
Parking Facility
Available (2,000 won for 30 minutes, 1,000 won for every 10 minutes thereafter (max. 30,000 won per day))
Admission / Participation Fees
Free (Separate fees may apply)
Opening Hours
1F, 5F: 09:00-20:00
2F - 4F: Tuesday - Sunday 10:00-19:00
* Last admission 20 minutes before closing